Sunday, 21 June 2015

Mini Investigation into Language and Gender

The Know and the Fallout 4 trailer – Investigation into Language and Gender 
Hypothesis When looking at 2 transcripts about the same subject, one involving all women and the other all men, the men and women will follow Tannen’s difference pairs. 
-Status:     -Men - 1     -Women - 0 -Support:    -Men - 0    -Women - 0 
-Independence:    -Men - 0    -Women - 0 -Intimacy:    -Men - 1    -Women - 0 
-Advice:    -Men - 0    -Women - 0 -Understanding:    -Men - 0    -Women - 0 
-Information:*    -Men - 0    -Women - 0 -Feelings:    -Men - 2    -Women - 0 
-Orders:    -Men - 3    -Women - 1 -Proposals:     -Men - 1    -Women - 1 
-Conflict:    -Men - 2    -Women - 2 -Compromise:    -Men - 0    -Women - 0 
*as it is a news story I didn’t count this pairing in either transcript 
Key quotes Men  -“Have you heard of Nuzu” “No” - conflict -“We’re gonna be kind of down” - feelings -“I care about you Adam”- feelings and intimacy -“(2) Spoole (.) work”- status and orders 
Women -“let’s take a look and see what you think”- proposals -“but first”- orders -“come on|” “|hey come on”- conflict -“fuzzy and cute”- female topics/ baby talk 
PEE analysis According to Tannen’s difference pairings, men should prefer conflict whereas women should prefer to find compromise. In the transcript I have both men and women use conflict an equal number of times and never seek for compromise. This is shown in the male transcript with one of them saying “have you heard of Nuzu” and the other male saying “no” despite the fact that he was the one to bring up Nuzu and how they are going to talk about it. This shows that he had in fact heard of Nuzu and was only saying “no” to cause conflict between to two of them. In the female transcript they show conflict through interruptions. I would be compromise if it was co-operating interruptions but the first woman said “come on” and the other overlapped her with “hey come on” showing that she is disagreeing with her statement. One reason for the lack of compromise is because it is a news story and they are trying to raise different ideas about the game and cause conflict, not only among themselves, but also among the viewers. 
Another one of Tannen’s pairings is orders vs. proposals. In both of the transcript they both use orders and proposals. The men use three times more orders than the females though and they both use the same amount of proposals. While this does support Tannen’s pairing to an extent as they do follow the pairing, it also goes against Tannen’s theory as they aren’t exclusive in each side of the pairing. With the proposals in each of the transcripts they are referencing the audience with “let’s take a look and see what you think” in the female transcript and “you probably wanna stop” in the male one. The use of the personal pronoun “you” in each of the transcript includes the audience in the story making them more inclined to discuss the same as they are in the comment section of the video. While both of the transcripts use orders it is in a different manner in each transcript. In the female transcript she says “but first” as an order, more to move the conversation on rather than to control the other person. Whereas in the male transcript they use their orders in a more demanding and controlling way, an example of this is “(2) Spoole (.) work”. By telling him to continue working and now join in the conversation could be demeaning but it can be assumed that they are friends and that it is either playful chatter or an inside joke. 
Tannen also has the difference pairing of independence vs. intimacy which isn’t followed in these transcripts. In neither transcript independence is shown and the only time intimacy is shown is in the male transcript. In the male transcript it says, “I care about you Adam”, this admittance of care isn’t something which is stereotypical of male language and thus makes it odd. The people in this video could be friends so this admittance could be common between them but typically this declaration of feelings is something of a female trait. The person who the quote is directed to does respond with an order which is a part of Tannen’s male pairing and could also be a show of status but as explained in the last paragraph it could just be playful conversation amongst friends. 
While it is not a part of Tannen’s pairings, it is interesting to look at the difference in the language they used to describe the dog in the trailer. In the male transcript they don’t boost up the dog and even go as far to say that they have seen a better dog in a different trailer, but in the female trailer they use completely different language to describe the dog. One of the females describes it as “fuzzy and cute” which is a form of baby talk and is stereotypical of females to be on the topic of cute animals. It can also be assumed that when the female spoke this in the transcript that she changed her tone of voice to sound higher as if she was talking to a baby or animal.  
Evaluation and whether or not my hypothesis was supported There are aspects of the transcripts that do follow Tannen’s difference pairings but as a whole they don’t. The two transcripts tend to follow the stereotypically male traits more, possibly because of the topic of the videos which is video games. The rare times when female traits are used are mainly by the men rather than the females. It could be possible that these videos were lightly scripted and so the language would’ve been adapted to fit the assumed to be primarily male audience, however by the interruptions and stutter over words it can be assumed that some of the script was to be improvised. In order to get results without this restriction I could’ve recorded males and females talking about the same subject that aren’t from YouTube, but this could be affected by the ‘observer’s paradox’. 

Thursday, 18 June 2015

Apprentice transcript and analysis

A: I was the project manager I lost money (.) but the reason I lost money and I could’ve made a fortune in that shopping centre this morning|

B: |yep|

A: | if we’d started this |morning

C: |could’ve |could’ve

A: | because I’m good at

C: could’ve yeah could’ve should’ve would’ve yeah but ya didn’t right (.)

A: no sir I didn’t 

C: no ya didn’t yeah (3) I think I’ve heard enough for me to make a very very difficult decision here today

B: Sir Alan may I say one more thing please

(3)

C: if you insist

B: I think in this whole competition if you sit back and remain quiet and under the radar (.) people assume they’re safe (.) and I’ve been bold and I know I’m vocal and that puts me|

C: | oh you have been bold alright don’t worry about that (.) I’m sick and tired of you denying all this you know (1) I’m sick of looking at ya at the moment get out that door (3) get back to the bloody house okay (.) get back to the house yeah (.) because you're gonna be the next team leader I'm sick of looking at ya at the moment get out that door and get back to the house


Notes
Despite person Cs instrumental power by the other people calling him 'sir', he doesn’t use very formal language and instead replaces 'you' with “ya”, possibly as an accent. You would expect someone who is in high power to speak formally so this is unusual to the situation. He also repeats what he says a lot as shown in his final turn where he tells person B to get back to the house a total of 3 times. Compared to person A and B who use formal language throughout excluding person Bs “yep” at the beginning of the transcript.

We can apply Brown and Levinson's politeness strategies with the bald on record strategy that person B could be implementing and how that is usually a form of power but they are sing it as someone who doesn't have instrumental power. You can also include Fairclough's unequal encounter theory as person C has more power over person A and B from the star (or when person c starts talking). You can also tentatively argue that person C is slightly flouting the maxim of manner from Grice's maxims as he repeats himself and says phrases such as, “could’ve yeah could’ve should’ve would’ve yeah” which doesn't make much sense but can be understood if you have the pragmatic understanding that it is a phrase that someone uses.

As this transcript is from a television show, we could get a recording from an actual meeting room and compare it to the language used here and see if there are any similarities. We can assume that they won't follow the exact same patterns as the television version would’ve been changed to make it more interesting but there could be similarities to explore.

You could investigate in this how someone in a position of instrumental power uses imperatives. You can compare this to the features he uses which is less formal to show how much power he has that person A and B still follow his orders.

Monday, 15 June 2015

Investigation into persuasive language in IGN tweets

-The IGN tweets used 5 AFOREST techniques across 18 tweets (1 every 3.6 tweets)
-The IGN tweets used 4 personal pronouns across 18 tweets (1 every 4.5 tweets)
-The IGN tweets used 15 hashtags across 18 tweets (1 every 1.2 tweets)

Personal prounouns
There are 4 personal pronouns in total but they aren't all inclusive towards the audience, only 25% are when they used the inclusive "your". The other 75% they chose to use "we" but in an exclusive manner and uses the "we" in reference to themselves as an organisation.


Hastags
The amount of hashtags used is between 0-3. There was one tweet which was an anomaly since it had 3 hastags where the other tweet only had about one or two.


Organisations use influential power via twitter to generate trust for their site
Support the hypothesis
-It's all click bait - gives you enough information to get a rough idea but not enough information to give you the whole picture
-Does use persuasive techniques to draw attention to their site, such as AFOREST and hashtags

Doesn't support hypothesis
-All the tweets are very similar to one another - they all follow the same structure
-There are anomalies in the tweets and the personal pronouns vary from inclusive and exclusive

Evaluation
Conclusion
It does agree with my hypothesis to an extent but there are some features that disprove it. One example of this is the use of exclusive pronouns which were used 3/4 times when personal pronouns were used. In order to gain a wider range of results we could've used another organisation and steer away from IGNs formula. There wasn't much of a problem with the sample method as there wasn't much variety when we selected every 5th tweet. Counting was the easiest way to quantify the data as a thread as you can make decision and discuss anything in the count which is odd and why.